Wednesday, November 25, 2009

Our Wedding Favor Faves!!

At Catwalk, we like things that are new and different. Just like you, we're tired of the usual wedding the ever-popular candy coated pastel or white Jordan Almonds, please!! We beg you brides, no more! Even if they're in cute little silver boxes with satin bows that someone spent hours assembling, we don't want 'em!

Let's explore other options-here are a few of our faves:
-The Wine Cork Candle from, with 2 hours of burn time we think it's perfect for a wedding in wine country.
-Personalized Tic-Tac Boxes,also from Favor Affair...for those who are tempted to say "James and Sue, Mint to Be" go ahead, it is cute!
-Loving the Match Pen from Beau-Coup, See pic!
-Feel good favors--portion of proceeds go to Oprah's Angel Network, visit
-Everyone loves confetti(unless you are the one cleaning it up) and isn't it better with a picture of you and your beloved on it? Visit

Work your colors and theme into every last detail, even the wedding favors. Send guests home with something that will remind them of the great time they had at your wedding and that will be enjoyable! We these kind of options out there, make sure your favors won't be left behind.

Monday, November 23, 2009

The NY Times Touts the Value of "the PR Machine" in Recent Article

Read this article in The New York Times from Brooks Burns now! The article entitled "Ad Budget Tight? Call the PR Machine" reminds us of the roots and follows the trends in public relations tactics in Hollywood and beyond. Of course, Hollywood hasn't cut out marketing or advertising entirely, but consider this: Paramount Pictures did not buy a single billboard to promote “Paranormal Activity,” its recent horror film. The studio also saved tens of millions of dollars by forgoing a national television campaign. Instead, Paramount depended on its publicity arm to fan interest on blogs and in traditional media. The flack attack worked: the film, made for just $10,000, has sold $104 million in tickets. Catwalkers don't LOVE scary movies, so we haven't seen it, but hey--we're just saying!
The article goes on to discuss Disney's new in-house program that generates the ad value for say a 30 second interview on "Access Hollywood" as compared to buying a 30 second spot during the same show. The article also mentions the value of a "media hit" compared to that of a paid advertisment. Consumers often are more apt to take a suggestion and make a purchase because they saw Oprah interview the company's founder, which has a solid impact. Viewers who saw a commercial for the same company's product might or might not remember the product. Since "media hits" seem to have gone through a filter first, that makes them more vaulable for our clients.

Read it here:

Sunday, November 22, 2009

SC PRSA December Luncheon


Technology and (what was) Traditional Media

Join the Lowcountry regional group of the South Carolina Public Relations Society of America (SCPRSA) for the second installment of "The Changing Media Landscape" on Tuesday, December 8 at Virginia's on King from Noon-1:30 p.m. This follow-up to last month's discussion with Garden & Gun magazine representatives features a panel discussion with some of Charleston's most recognized media. Hear how new technologies have affected how news is reported and communicated, and how these changes affect how your audiences are receiving your messages through the media.

Allyson Bird, Business Reporter-The Post and Courier
Ken Hawkins, Editor-The Digitel
Ashley Frampton, Staff Writer-Charleston Regional Business Journal
Hatzel Vela, Reporter-WCSC Live 5 News
Caroline Nuttall, Publisher- Charlie

WHEN: Tuesday, December 8

TIME: 11:45 AM Check-in 12:00 PM Lunch Served

PLACE: Upstairs at Virginia’s on King (412 King Street)

COST: $15 for SCPRSA members; $20 for non-members; $15 for students. Walk-ups/no RSVPs are an additional $5 (no shows will be billed).

RSVP: RSVPs are now mandatory! Please make sure to RSVP by noon on Friday, December 4 to Rebecca Blackman at or 843.579.0500. RSVPs to Facebook will not be counted.

Friday, November 20, 2009

Charleston Young Professionals Holiday Party on December 3rd

Celebrate the Holiday Season with CYP at the James Island County Park. Enjoy great food and drinks while staying warm by the fire and music from Elise Testone and Wallace Mullinax of The Freeloaders. On your way to the Wappoo Shelter, check out the 20th Annual Holiday Festival of Lights, a three mile drive through millions of sparking lights and hundreds of light displays. Bundle up and bring your family!

Donate five canned food items for the Lowcountry Food Bank or five school supplies for Teachers Closet and receive a $5 coupon off your next CYP event!

Time: 6 - 8 p.m.

Place: James Island County Park - 871 Riverland Drive

Cost: $20 non-members, $10 members. Please register in advance at

Tuesday, November 17, 2009

Catwalk and Company at November PRSSA Meeting at the College of Charleston

Adie will be speaking at this month's PRSSA (Public Relations Student Society of America) meeting at the College of Charleston. Join PRSSA students on November 18 for an evening of networking with local professionals. Adie and Leapfrog PR's Rebecca Blackman will speak about job searching in today's economy. Other topics include "Developing a Personal Branding Plan" and "The New PR: Trends and Traditions" with PRSA professionals from Charleston.

Visit the PRSSA Blog:

WHAT: PRSSA Monthly Meeting
WHEN: Nov.18th at 5:30pm
WHERE: Education Bldg. Room 103

Friday, November 13, 2009

Thursday, November 12, 2009

Save the Dates: April 22nd and 23rd, 2010

The 2010 Mercury Awards will take place on Thursday, April 22, 2010 in Columbia, SC. Location will be announced soon! Stay tuned.

Our half-day professional development conference with National PRSA President and HGTV Executive Gary McCormick, APR, Fellow PRSA will follow on Friday, April 23, 2010.

You won’t want to miss it!

The Call for Entries will take place in early January. All programs and campaigns from calendar year 2009 are eligible for submission.

The Mercury Awards includes a judged competition and awards banquet that celebrates outstanding achievement in the creation and execution of public relations campaigns and tactics.

Not Your Mama's Turkey and Dressing

Charleston-based band The Freeloaders serve the Grand Strand their own brand of Turkey and Dressing this holiday season. Come see The Freeloaders at their shows at Island Bar and Grill on Pawley's Island and at Captain Dave's Dockside in Murrells Inlet.

Show Schedule:
Island Bar and Grill
10744 Ocean Highway
Pawleys Island, SC 29585
Wednesday, November 25th, 2009 9:00 PM
Cost: FREE
For more info: 843-235-3399

Captain Dave’s Dockside
4037 Highway 17 Business
Murrells Inlet, SC 29576
Friday, November 27, 2009
9:00 PM
Cost: FREE
For more info: 843-651-5850

Tuesday, November 3, 2009

On Tuesday, November 10th, join SC PRSA's lowcountry chapter upstairs at Virginia’s on King at 11:45 AM for lunch and to hear Jessica Hundhausen, Marketing Director for Garden & Gun and Emily Carpenter, Web Editor for Garden & Gun , speak about marketing an award winning publication in this somewhat volatile time for the magazine industry.

Don’t miss Part Two of this series on December 8th! THE CHANGING MEDIA LANDSCAPE: TV, RADIO & NEWSPAPER

WHEN: Tuesday, November 10

TIME: 11:45 AM Check-in 12:00 PM Lunch Served

PLACE: Upstairs at Virginia’s on King (412 King Street)

COST: $15 for members $20 for non-members $15 for students
No shows will be billed. Credit card payments are only accepted online prior to the event. Payment in full is expected prepaid or at the door by cash or check.

RSVP: RSVPs are now mandatory! Please make sure to RSVP by noon on Friday, November 6 to Rebecca Blackman at or 843.579.0500. RSVPs to Facebook will not be counted.

Monday, November 2, 2009

The Freeloaders on 11/7 at J. Paul'z

Check out the Freeloaders this Saturday evening at J. Paul'z at 9:00pm!

J. Paul'z is located at 1739 Maybank Highway, Suite V, in the Piggly Wiggly Shopping Center at the corner of Folly Road and Maybank Highway on James Island.

Visit www. or call 843-795-6995 for directions.